1.Brand Awareness:-Acting as a wholesaler is a great way to build awareness for your product. Instead of consumers having to purchase
exclusively from a particular shop, be it virtual or brick and mortar, consumers can see your product in a variety of outlets. It can allow a
wide range of consumers who might not have been aware of your product to build a relationship with it.
2.Drop-Shipping:-As a wholesaler, you can take advantage of a method of selling known as drop-shipping.A retailer or merchant sells the product, but doesn’t own the inventory. Instead, the order comes directly through to you and you dispatch the product directly to the customer. By doing this, you gain the advantages of being a retailer such as targeted branding and a direct line to the customer.
3.Targeted Consumer Base:-You’re able to specifically target a tailored consumer base. By being the retailer, you can personally select the channels that are most likely to reach customers who need and want your product. This may be a brick and mortar shop, or an online presence instead of, or in addition to, your physical shop.
4.Control Over Brand Identity:-Having control allows you to ensure that your brand identity isn’t diluted and isn’t damaged. You’re in control of where your product is seen, how it’s presented and what other products it’s displayed alongside. You are in control of the marketing of the product.
5.Profit Margins:-If choosing to sell via wholesale as well as retail, you need to be sure that your wholesale prices cover your costs and still make a profit. This is where understanding your true inventory costs comes in. For instance, landed costs are often those hidden costs that you may not always think about, such as insurance, fees and taxes.
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