1.Digital Transformation:-Messaging makes customers less reliant on phone calls — the most expensive channel —
and more willing to use digital channels that are easier to automate through bots and other self-serve options.
2.Customer Engagement. The customer drop-off rate for app messaging (i.e., the rate for non-interactive conversations)
is 1% or less. In live chat, the rate can be as high as 25%.
3.Customer Satisfaction:-Due to the improved customer experience, consumers often rate messaging more highly than
calls or live chats.
4.Agent Success:-Messaging allows agents to work in teams and consult with fellow experts to resolve customer issues,
which improves resolution while also increasing agent satisfaction and skills development.
5.Cost per Resolution:-High contact concurrency and resolution rates makes messaging more cost effective than calls or live chats.
Product lifecycle management (PLM) service at PSM SoftTech is an information management system which integrates data, processes, business systems and eventually people in an extended enterprise.
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